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Failed transfer deals cost Premier League clubs £1.1bn since 2021 - Way to Play Exclusive Report
Failed transfer deals cost Premier League clubs £1.1bn since 2021 - Way to Play Exclusive Report
The Problem with Media Coverage: Winning at All Costs
The Problem with Media Coverage: Winning at All Costs
Moments of Joy in Sports Marketing
Discover why it is Joy that matters most in Sports Marketing. This must be a key focus in the industry.
Why metaphor & myth matter in sports creative
Explore the powerful role of metaphor and myth in sports, and learn how these concepts can elevate sports marketing and storytelling to new heights.