Shifting the Root Metaphor of Sports

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Andreas Plastiras 07/01/2025 Andreas Plastiras 07/01/2025

Shifting the Root Metaphor of Sports

Shifting the root metaphor of Sport

Way to Play x BNP Paribas Open wins Chief Marketer’s top Social Media award in 2024

Andreas Plastiras 31/10/2024 Andreas Plastiras 31/10/2024

Way to Play x BNP Paribas Open wins Chief Marketer’s top Social Media award in 2024

Way to Play’s work with the BNP Paribas Open wins ‘Best use of Social Media’ 2024 award

Andreas Plastiras 04/10/2024 Andreas Plastiras 04/10/2024

The Business of Sports Social Media

Why Social Media matters today in Sports Marketing

Failed transfer deals cost Premier League clubs £1.1bn since 2021 - Way to Play Exclusive Report

Andreas Plastiras 22/09/2024 Andreas Plastiras 22/09/2024

Failed transfer deals cost Premier League clubs £1.1bn since 2021 - Way to Play Exclusive Report

Failed transfer deals cost Premier League clubs £1.1bn since 2021 - Way to Play Exclusive Report