What we do
Way to Play is your pivot point to ensuring you make the best Sports Marketing decisions.
Founder, Andreas Plastiras
WHAT WE OFFER
Data and insights on brand and digital performance by channels, audiences and partners. Benchmarking and recommendations for improvement.
01 Audit & Strategy
Enhancing creative storytelling capabilities, with platform-nuanced activation. Optimising for immediate results and long term impact.
02 Creative Activation
03 Evaluation
A research-led approach to measuring the impact of activity on growing the true value of your sports properties. Developing learnings to optimise continually.
OUR SERVICES
Basic
Industry leading audit product evaluates your brand, in the context of competitors and wider trends, guiding on its application across channels and platforms.
Audit
Basic
Creation of distinctive multimedia (organic and paid social) content, including graphic design, video and special effects via our Carefully curated roster of creatives and content specialists.
Content and Creative
Strategy
Intermediate
Setting the vision to build efficiencies, elevate processes and explode your output - creating impact.
Intermediate
Objective analysis and evaluation to understand what worked, what could be improved, and how to optimise for the future.
Measurement and Evaluation
Advanced
Bringing intelligence, insight and ongoing support to elevate your content and business operations within your organisation.
Consultancy & Trainings