Giulia Zecchini
Giulia is the Commercial Strategy Lead at FACEIT. She leads the commercial team direction on sponsorship, ad sales, and new revenue streams across the esports landscape.
Through first, second and third party data analysis, Giulia and the team explore opportunities to help brands target the coveted gaming audience. She has worked on deals with the likes of Visa, Gucci, Cake DEFI and more.
Previously, Giulia was the Business Intelligence Manager at Formula 1, where she focused on commercial insights to develop the motorsports' brand ecosystem. Prior to that she worked in Football at Nielsen Sports as an Insights Manager for the Premier League and other top league football clubs.
Her interests lie in behavioural economics, sponsorship valuation, and online and offline partnership activation strategies, to provide brands with a holistic approach to sports and gaming ecosystems.
Success Beyond Yourself
To be excellent, you have to think beyond yourself. Bringing success to those around you is an aspect to work that Giulia embraces. Hear her speak about the importance of making people feel valued & respected.
Breaking Barriers
Formed in 2019, the Sneaker Sisterhood is a collective of women from different walks of life who share a passion for sneakers and female empowerment. This movement showcases that you don’t need to look a certain way to be seen.
The Ripple Effect
If you’re not going to reward yourself, who is going to do it for you? Giulia speaks about why you should not be afraid to promote yourself & recognise your achievements. This is demonstrated by ‘the ripple effect’ she has recently experienced.
